L'Occitane is a natural skincare brand that offers high-quality face, body, and home care products, as well as fragrances. It originated from the beautiful town of Provence, France, known for its natural wonders and rich cultural heritage. The town's abundant sunlight and rainfall create a perfect environment for diverse plant species, attracting numerous artists such as Van Gogh and Picasso. Inspired by the pure and abundant natural resources of Provence, Olivier Baussan, the founder of L'Occitane, decided to create a brand that shares the beauty of this region with people around the world. In 1976, he sold the first bottle of pure rosemary essential oil distilled from traditional stills at a market in Provence. The pure and natural plant extracts gained recognition and became the foundation of the brand. In 1980, the first L'Occitane store opened in Volx, marking the brand's global expansion. Today, L'Occitane has over 1500 stores and counters in 85 countries, offering customers a range of natural and luxurious skincare experiences. The brand also values environmental sustainability and French cultural traditions, incorporating them into its business philosophy alongside its commitment to philanthropy.
L’OCCITANE欧舒丹品牌，一个致力于为顾客提供优质天然的面部、身体护理、香氛及家居产品，充分展现法国幸福生活精髓的天然植物护肤品牌，传述着普罗旺斯这片宽厚大地的气息与文化。品牌源于法国南部风景秀丽、纯美浪漫的幸福小镇普罗旺斯（Provence- Alpes-Côte-d'Azur）。这座人杰地灵的小镇，南抵地中海，北入阿尔卑斯山，阳光充足、雨水充沛的自然条件，令当地呈现出缤纷迷人的自然奇观，不仅吸引无数艺术家驻足此地，如凡高（Van Gogh）、毕加索（Picasso）、帕尼奥尔（Pagnol）、雷诺阿（Renoir）和菲茨杰拉德（Fitzger-ald）都曾在这捕捉灵感创作出旷世之作，更是凭借健康纯净、物种丰富的自然资源与盛产植物，成为世界优质植物生产聚集地。
1976年，品牌创始人Olivier Baussan先生在普罗旺斯集市卖出第一瓶由传统蒸馏机提炼的纯正迷迭香精华油，纯净自然的植物精粹赢得了热烈追捧与喜爱，这给予Olivier Baussan先生无穷的灵感，他决定创立一个纯净天然、优质高效的护肤品牌，借由品牌优质的使用感受，将南法普罗旺斯美好纯净的自然资源分享给世界各地的热爱生活、向往幸福的人。1980年，全世界第一家L’OCCITANE欧舒丹门市店于Volx渥克斯开幕，从此标志着欧舒丹品牌正式面向全世界。30多年来，L’OCCITANE欧舒丹品牌已经在全球85个国家，设立了超过1500多家直营门店与专柜。近年更致力发展Spa服务，带给顾客更愉悦身心、天然纯净的享受。同时，L’OCCITANE欧舒丹品牌一直秉承爱护环境资源、尊重法国文化传统，将环保与慈善也奉为品牌经营哲学的重要元素。
